Who is Responsible for Processing Your Personal Data
ArtfromtheHeart /AGMvideoproduction/Blog-Brandinfonews is the Data Controller.
This is the legal entity responsible for how your personal data is collected,
stored and processed.
When you share your personal information with us, you have a right to expect that information to be treated with total confidentiality.
Therefore, it is our responsibility to manage your personal data that you provide to us with care and in accordance with all data protection legislation
and industry best practice.
Whether you have supplied your personal details online, by phone, by email or in a letter, we will never use them without a lawful reason to do so.
It is your responsibility to ensure that your personal data provided to us is accurate and up to date. Here at
updates, please use the unsubscribe link at the very bottom of our email/newsletter. You can update your personal contact details, including email
address and phone number, by email: firstname.lastname@example.org
Based on your marketing preferences, we use your email address to send you details of our latest products and promotions.
We also use marketing Profiling techniques to determine what product offers may be of interest to you whether that be by email or social media.
For further information on how we use your personal data to keep you informed about our products and promotions and how you can change your
marketing preferences, see the relevant sections below.
We will obtain your consent to send you details of our latest products and promotions via Email Marketing . We will obtain your consent
when you register your details with us, make a purchase,or sign up to our email newsletters. You can change your email preferences at any time –
see Changing Your Marketing Preferences.
We would like to keep you informed about our latest product offers and promotions using the email address you provide to us.
To do this, we will ask you to opt-in to receive marketing emails when you first did a purchase from us/ or already signed up for
our newsletter. You can opt out of email marketing at any time – see Changing Your Marketing Preferences.
We will use your email address to send you online targeted marketing information about our product offers and promotions via social media platforms.
To do this, we will share your email address in a secure manner with social media organisations, such as Facebook, who will match our advertising
requirements to your social media profile. We have a legitimate business interest to send you product information via social media which we believe is
of relevance to you; this is known as Interest-Based Advertising. However, should you wish to exercise your right to stop targeted social media marketing,
you can do this at any time – see Changing Your Marketing Preferences.
We will not share your personal data with third party companies for the purpose of them marketing their products and services to you.
You can change your marketing preferences for Email Marketing at any time by:
Clicking on unsubscribe link in the body of the email sent to you,or by e-mail to: email@example.com
You can exercise your right to object to Social Media at any time by:
Please allow 48 hours for your changes to be processed for social media. You may still receive direct marketing materials that are already processed
before we received your request for up to 2 months.
We want to make sure that we only contact you with online content that you will find relevant and interesting. For this to work effectively, we collect
information about your browsing activity using Cookies when you are using our websites. These Cookies pass back to us your browsing information
using your Internet Protocol (“IP”) address as the identifier, which we combine with other anonymised, non-personalised and aggregated data, allowing
us to determine what content and product information is most relevant to you when you are shopping online.
Profiling is a term used to describe a form of data processing where significant volumes of data made up of lots of different data types – such as browser
history from Cookies, age, gender, size, transaction history, demographics and buying habits – are all used in an aggregated, anonymised and
non-personalised form to evaluate and predict, based on statistical analysis, what you may or may not want to purchase from us by assigning you to a
profile type. We use this technique to understand what drives you to buy from us and the types of products you are most likely to be interested in whether
that be by email, direct mail or social media. This is sometimes referred to as Big Data and Data Science and is widely used by retailers to improve their
customer offering and Interest-Based Advertising.
contain your name, home address or phone number. We may also use your email address to send you online targeted marketing information but we always use
hashed email addresses to keep your data secure. The email addresses are scrambled before being utilised to ensure nobody else can gain access to your email address.
This enables us to offer our customers the best possible online user experience and equally allows us to improve the relevancy of our advertising.
This allows us to provide you with more of the content you want to see.
You may wish to access a copy of the personal data we hold about you – known as a Subject Access Request. You can do so by , writing to or emailing .
We will respond to your Subject Access Request as soon as possible and, in any event, within the statutory 30 days. However, in the event that we need more
information from you to verify your identity, which we must do to ensure we disclose your personal data to the right person, the 30 day response period will only
commence from the time that we have validated your identity.
Please be aware that for security reasons we do not usually provide details of any bank details that we hold against your account(s).
You have the right to request your personal data to be permanently deleted from our records and systems to avoid any further communication with you.
Your request will always be considered in light of the legal bases that we hold, store and process your personal data and the purpose that we collected your data.
Where the legal bases permits, we will carry out your instruction without undue delay. Please note, however, that where we have a legal or contractual obligation to
hold your personal data, we may not be able to carry out your request but we will explain this fully to you. Please address any request to delete your data by email:
Should you believe that we are processing your personal data in a way that you did not understand or agree to and wish to restrict such processing,
please email to firstname.lastname@example.org and we will be able to assist you.
You have the right to object to certain types of processing of your personal data. We will always make it clear at the outset of any new arrangement with you
how we are going to process your personal data. Should you wish to object to such processing, particularly concerning Automated Decisioning and Profiling,
we will give you the option to opt out on application. However, should you wish to discuss this matter further, please contact us.
We will provide you with the information about how we collect and use your data in various means, such as by ‘just in time’ notice provided to you at the
You have a right to lodge a complaint with the Information Commissioner’s Office (ICO) if you have a complaint with how you believe your personal
data has been handled. For more information, please visit https://ico.org.uk/concerns